Print Advertisements for Alzheimer’s Disease Drugs
نویسندگان
چکیده
منابع مشابه
Content Analysis of Trends in Print Magazine Tobacco Advertisements.
OBJECTIVES To provide a descriptive and comparative content analysis of tobacco print magazine ads, with a focus on rhetorical and persuasive themes. METHODS Print tobacco ads for cigarettes, cigars, e-cigarettes, moist snuff, and snus (N = 171) were content analyzed for the physical composition/ad format (e.g., size of ad, image, setting, branding, warning label) and the content of the ad (e...
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ژورنال
عنوان ژورنال: American Journal of Alzheimer's Disease & Other Dementiasr
سال: 2013
ISSN: 1533-3175,1938-2731
DOI: 10.1177/1533317513488912